Denise Tench

Content Strategist, Writer and Designer, Manchester UK

United Kingdom

Hi there, I’m Denise - a CIM-qualified content strategist, writer and designer with a specialism in SEO.

I have 15 years of experience in working for B2B businesses, contributing to growing their revenue and generating ROI through MQLs and sales.

As a freelancer, I've worked on a number of website rewrite projects. I also help my clients boost their SERP rankings and improve their website content to ensure it's as relevant, engaging and accessible as possible.

My experience spans a range of industries and subjects - from SaaS, Microsoft applications and engineering to food and beverage technology, travel, music and art.

Below is a very small selection of my work. Get in touch to connect or chat about your projects and requirements.

Twitter Icon LinkedIn Icon Email Icon
Portfolio

eBooks (B2B)

MSP | Technology
01/03/2022
Succeed with Microsoft Azure

An eBook for IT professionals on how Microsoft Azure can transform their business. Including planning your Azure migration and keeping cloud costs under control.

SEO-Optimised Blog Posts (B2B and B2C)

Saas | Technology
04/03/2024
What Is the Advanced Encryption Standard?

Your guide to the advanced encryption standard (AES), including where it originated and how it came to be widely adopted around the globe.

Jeeves of Belgravia | Dry Cleaning
03/02/2020
Blog Posts for Royal Family's Dry Cleaner

A series of blog posts for British royal family's dry cleaner, Jeeves of Belgravia. Improved SEO, UX and introduced the company's unique TOV.

Tim Hensel | Wedding Photography
02/22/2020
Blogs Posts for Wedding Photographer

A series of blog posts for Kent-based photographer Tim Hensel, which increased his SERP visibility and boosted sales.

Case Studies (B2B and B2C)

Content+Cloud/Advania) | SaaS
2022
Case Study: Tysers Insurance

A case study I researched and wrote, detailing how this MSP helped insurance company Tysers develop a digital transformation roadmap.

Content+Cloud/Advania | SaaS
2022
Case Study: Ei Group

A case study I wrote to illustrate how C+C helped EI Group get cloud-ready and optimise its Microsoft subscription.

Ingredion | Food and Beverage
2021
Case Study: Clean Label Yoghurt

A case study detailing how Ingredion experts helped a global well-known yoghurt brand reformulate to clean label.

Intertek | Engineering
2019
Case Study: Train Accident Investigation

A case study highlighting the critical services provided to a national rail company by Intertek's corrosion team following a train accident.

Website Writing

Jeeves of Belgravia | Dry Cleaning
01/06/2020
Website Copywriting and SEO

Complete re-write and SEO of Jeeves of Belgravia's website, dry cleaner to the British royal family. Published in time for the company's 50th birthday.

BeardedCamera | Wedding Photography
09/02/2019
Website Copywriting and SEO

I wrote and optimised the entire BeardedCamera website for north-west wedding photographer Radek Wesolwski, achieving his first SERP rankings in a competitive industry.

Intertek | Engineering
2013/2014
Website Copywriting and SEO

Successful restructure, rewrite and optimisation of 90+ oil and gas, corrosion and microbiology web pages for one of the world's leading testing, inspection and certification companies.

Product and Marketing Literature

Radnor Hills | Premium Soft Drinks
05/01/2020
Product Copy for Premium Drinks Label

I was commissioned to write creative, on-brand product labels for Heartsease Farm, Radnor's collection of premium soft drinks.

PR - Earned Media Features

Travel Writing

BootsnAll
02/02/2023
11 Ways to Save Big on a Trip to Japan

Japan can be as cheap or expensive as you make it - here are some ways to make a stay in the land of the rising sun noticeably friendlier on the wallet.

Spotted by Locals
09/09/2024
Manchester Travel Blogs

I am one of the Manchester-based travel writers for the travel guide and app Spotted by Locals. Our global network of travel writers shares spots that aren't in the guidebooks in a bid to combat overtourism and promote responsible travel.

Travel.Art.Coffee
16/09/2024
Travel Blogs from my Personal Trips

Writing for my own personal travel blog for fun, fuelling my love for independent budget solo travel, coffee and art.

Spotted by Locals
07/31/2024
48 Hours in Manchester | A Local's Guide

Dust off your vintage threads, warm up your camera and grab your dancing shoes - let our Manchester writer Denise take you on a 48 hour date you'll never forget.

Interrail Eurail Magazine
11/01/2019
Where the Locals go in Manchester

Contribution to an article in Interrail Eurail magazine, encouraging travellers to visit hidden gems on their travels. Part of Spotted by Locals' mission to tackle overtourism.

Music Features, Reviews and Interviews

Silent Radio
07/02/2022
Live Review: Laura Veirs at Deaf Institute

Hello to a new, quietly confident and tentatively upbeat Veirs, reaching to pick up threads, explore her capabilities and reframe her identity through her art.

Silent Radio
06/16/2022
Live Review: Peaches at Manchester Ritz

Born performer Peaches is on a mission to encourage us all to be comfortable in our own skin. And this is a mission Manchester will always be here for.

Silent Radio
20/11/2015
Live Review: Nitin Sawhney at Gorilla

I once heard a theory that it takes an average of seven years to master a trade or profession. Translated into musical instruments, Nitin Sawhney must be at least 300.

Silent Radio
05/24/2015
Festival Review: Liverpool Sound City

It’s not glamorous and it’s not polished. Liverpool Sound City is the Peter Cook of festivals – one organised and populated by do-ers, artists, innovators and yeasayers.

Silent Radio
07/10/2015
Live Review: Low at Manchester Cathedral

Low is held in high regard by Manchester's indie glitterati, who have turned out in full force tonight in the celestial surrounds of the city's cathedral.