Courtney Bertrand

Marketing & Brand Development

Canada

As an experienced Marketing and Brand Development professional, I specialize in building strong brand identities, crafting strategic marketing plans, and creating content that drives engagement and business growth. My expertise spans:

• Developing comprehensive marketing content to increase brand visibility and generate leads.
• Leading impactful campaigns and relationship-building efforts that foster trust with customers and partners.
• Ensuring consistent, relevant, and compelling messaging across all digital and traditional platforms.
• Conducting market research and strategic planning to inform and refine marketing strategies.
• Aligning marketing initiatives with overarching business goals to support long-term success.

My approach centers on brand development and storytelling that resonates with audiences. With a background in digital marketing and years of experience in the restaurant and hospitality space, I bring both strategic insight and industry know-how to every project.

I also hold a background in Psychology and Philosophy, which gives me a unique lens into human behavior, emotion, and motivation—insights I use to craft narratives that connect, inspire, and drive action.

Below are some select samples of my work.

References and more samples are available upon request.

Let's connect: courtneybertrand202@gmail.com

Portfolio

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B2B Marketing

https://drive.google.com/drive/folders/11UTemSFuGT6DpSFxnhiFBEfSE9AMMe_g?usp=sharing

B2B Marketing Assets

Campaigns and marketing assets

Email

Email

Promotional Email Campaigns

I created the copy and design

Emails

Email Newsletters

Direct response email for life coaching services, vegan fitness coaching, and a newsletter for a counseling clinic.

Email

Canvas Print Campaign

Campaign promoting canvas print photos

Email

E-commerce Email Samples

Email samples from a variety of brands

Email

Email for Jewelry Brand

Canadian Jewelry Brand- copy and design

Social Media Posts/Blogs

Social Media Caption/Post

Money Making Mama

B2B Article

Mastering Inbound and Outbound Marketing: Driving Business Growth in 2023

How can businesses generate more revenue and increase sales in the dynamic landscape of 2023? This is the burning question on every business leader's mind today. The answer lies in striking a balance between inbound and outbound marketing strategies. In order to effectively reach sales targets amidst competing objectives, understanding the key differences between these two approaches is crucial. Both inbound and outbound strategies play pivotal roles in business growth. Inbound marketing...

Mental Health Blog Post

Does Relaxing Stress You Out?

Do you ever long for a moment of relief where you can switch off your anxiety, and relax? A time when you can let go of the weight on your shoulders, unwind, and find peace in relaxation? It seems like a simple desire, but for many individuals, the act of relaxing can be unexpectedly anxiety-inducing. Instead of experiencing relief and tranquility, the attempt to unwind becomes a source of stress and unease.