Christine Johansen

Content Writer and Editor

United States

Thanks for stopping by!

My friends and family know me as Christine, but in the world of writing, I like to go by The Outdoorsy Copywriter. You guessed it — I'm a total nature nerd. And I'm particularly fond of birdwatching (hey, it's what happens to us 30-somethings).

Professionally, I'm equipped with 5 years of content writing and editing experience, specializing in brand marketing and B2C content. During my work as a content writer, I've crafted SEO articles, blogs, social posts, web copy (landing pages), email newsletters... the list goes on. It's something I'm good at, that I enjoy, and it keeps me on my toes (thanks, AI).

What keeps me going every day is the opportunity to use my words to connect people to our natural world. I truly believe that we can make a lasting impact, one word at a time.

That said, I'm not afraid to roll up the 'ol sleeves and dig into more technical topics. In fact, my ability to adapt is my secret sauce.

If you feel like any of this resonates with you and your company's mission, don't be shy. I'd love to connect :)

Portfolio
Nocs Provisions
The Shoebill Stork: Africa's Most Wanted | Nocs Provisions

There is a lot of mystique surrounding the shoebill stork. Questions are provoked by its uber-slow motions and prehistoric appearance. Its mysterious glare only adds to the curiosity. No wonder birdwatchers consider the shoebill stork as one of the five most desirable birds in Africa.

Instagram Post
Nocs Social - REI Collab

Social Day 1: We're handing the mic over to this #NocsNaturalist, Amelia Winger-Bearskin - Deer Clan member of the Seneca-Cayuga Nation of Oklahoma. Amelia stays busy as an Artist, Professor, and Founder of the UF AI Climate Justice Lab. Her primary focus: addressing the global water crisis. ...

Nocs Provisions
Titanoboa: The Snake of Your Nightmares | Nocs Provisions

Remember the movie Anaconda that came out in the 90s? It instilled a new level of ophidiophobia (snake fear) in some while leaving others chomping at the bit. The thought of an aquatic, 25 ft snake slithering through the Amazon sounds almost too nightmarish to be real.

Google Docs
Earth Day 2023: Celebrating the Good Climate News of Today

Earth Day 2023: Celebrating the Good Climate News of Today Saturday April 22 is Earth Day. Our Goldilocks planet has done it again - it's carried us through yet another trip around the sun. That's worth celebrating. In a world where frightening headlines frequent our news channels, a sprinkl...

Google Docs
Landing Page: Lifetime Warranty

Nocs Lifetime Warranty Has Your Back Get outside. Don't let a little wind, water, or dirt get between you and epic views. Every pair of Nocs is built for endurance. Backed by a no-matter-what lifetime warranty - just in case. Covered for Life Fog and Waterproofing Drop Tested and Scra...

Google Docs
Landing Page: Nocs Photo Rig

Another Level of Smartphone Photography Enhance your zoom. Nocs photo rig adapts your binos to your mobile phone. Turn your observations into high-quality photos and videos. Secure Hold Adjustable Size Fold-and-Stash Design The reinforced cast aluminum frame grips binoculars tightly,...