Christiana Oloyede

Content marketer | Freelance writer for B2B SaaS companies | Clients include Sift, Simio, and Novotech | Featured in Forbes, Fortune, Digital Trends, etc.

United States

I'm a content marketer and writer with 8+ years of experience helping B2B SaaS companies, business journalism sites, and content agencies create content that drives visibility and positions them as industry leaders.

From long-form thought leadership pieces to SEO-driven blog posts and product-led content, I blend research, expert interviews, hands-on product testing, and content strategy to deliver content that connects and converts.

I regularly cover topics like HR, IT, cybersecurity, marketing automation, personal finance, and web development, and I’m always excited to explore new industries and subjects. I also enjoy reviewing books I've read and exploring sustainable development topics.

Looking for a reliable writer who can turn complex ideas into clear, engaging content? Let’s chat! I’d love to share samples or brainstorm your next project.

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Portfolio

Top-of-the-funnel Articles and Blogposts

Forbes Advisor
04/05/2024
4 Amazing Landing Page Examples

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose-to prompt a specific action. A well-constructed landing page can make a loyal customer out of a visitor. That's why you need to know how to optimize a landing page for conver

Forbes Advisor
06/17/2024
What Are Display Ads? Definition & Best Practices

Display ads, short for display advertisements, are digital ads that combine text and visual elements to direct viewers to a landing page. When scrolling through a web page or app, they typically appear at the top, bottom or sides of the screen.

Forbes Advisor
05/23/2024
19 Website Optimization Tips For 2024

A website is like a business salesperson working around the clock, but without optimization, it can encounter relegation quickly, hiding at the bottom of search results when potential clients look to engage your services or buy a product you offer. However, with effective website optimization, searc

Forbes Advisor
02/27/2024
What Is Holiday Pay? Definition & Creating Your Policy

While the Fair Labor Standards Act (FLSA) doesn't require employers to pay employees for time off work or compensate them for working on holidays, providing holiday pay can make you appealing to prospective employees and boost employee retention and productivity. But what exactly is holiday pay, and

Forbes Advisor
07/19/2023
What Is A Domain Name?

Your domain name is essentially your business storefront-where old and new customers find you. And with a memorable domain name, you can easily stand out from your competition. But what exactly is a domain name, what types are there and how should you choose one?

Forbes Advisor
03/31/2023
Customer Segmentation: The Ultimate Guide

Each customer is different from the next, so a single approach to dealing with different customers won't work. With customer segmentation, your business can better understand every customer and align relevant strategies and tactics to meet their distinctive needs, helping you to make more profits.

Forbes Advisor
10/18/2022
What Is Calendly Software?

It can be overwhelming to handle several stages of project implementation. But that is where project management software and scheduling apps come in handy. With a scheduling software such as Calendly, the hassle of fixing appointments is reduced. Calendly allows you to highlight your free periods

Forbes Advisor
11/11/2022
8 Call Center Management Best Practices In 2024

Customer expectations are high, and how you attend to your customers' needs will affect customer retention and business growth. So you need an effective call center management strategy. Forbes Advisor has compiled a list of eight best practices for effective call center management. We'll show you

How-To Articles and Guides

Forbes Advisor
09/14/2022
How To Build A Website On GoDaddy

A website is vital to the growth of any business. With GoDaddy, you can build a website without worrying about additional domain registration or website hosting costs. The all-in-one best web builder is suitable for anyone looking to create a website on their own. This guide covers steps to creat

Forbes Advisor
08/09/2023
How To Get A Custom Email Domain In 2024

Despite the surge of communication and collaboration channels such as Zoom, Slack and Asana, nine out of 10 Americans older than 15 still use emails. In fact, the average American spends 28% of their work time exchanging emails.

Forbes Advisor
11/28/2022
How To Pay An Independent Contractor In 2024

Managing payroll, including paying independent contractors, can be complex, thanks to the many forms and rules involved. To minimize the stress of paying 1099 contractors (called this because you file IRS Form 1099 to report income paid to contractors) and avoid the penalties of noncompliance with g

Forbes Advisor
01/02/2023
How To Keep Track Of Business Expenses (2024 Guide)

You can easily get caught up with running your business's day-to-day activities and forget to keep track of all business expenses. Yet, tracking your business is essential as it helps you see exactly how it is doing. You can analyze your finances to know what to invest in and when to pull back.

Forbes Advisor
08/19/2024
How To Advertise On Google In 2024

Google is the largest digital ad platform in the United States, accounting for 27.1% of ad revenue in 2023 alone. Google ads can promote your business by sharing engaging ads with your target audience. But how do you advertise your business on Google?

Forbes Advisor
01/19/2023
QuickBooks For LLC: Pros, Cons And How To Set Up

QuickBooks is one of the best accounting software to choose if you're looking for an easy way to manage payments, invoicing and expense tracking for your business. The accounting software is accessible on any device, but you need to set it up properly to enjoy its benefits.

Product Roundups (Best Ofs & Alternatives)

Forbes Advisor
11/24/2023
Best Kodi VPN Of 2024

Kodi brings together several digital entertainment file types, thanks to its contributions from a growing, open-source community. However, while you can access many photos, music, videos and other content for free, you'll still miss out on georestricted content. Plus, using Kodi without protection c

Forbes Advisor
07/25/2024
Best Smart TV VPN Of 2024

The best VPN for Smart TVs can help you get around regional restrictions, giving you access to desired videos while providing privacy and security. However, Smart TV virtual private network (VPN) installation is more complex than other devices, since many lack built-in VPN functionality. So, you nee

Forbes Advisor
11/20/2023
Top Google Voice Alternatives of 2024

Google Voice is one of the best voice-over-internet-protocol (VoIP) services, and this cloud-based VoIP solution offers business phone features and integrates with Google apps, making it a fine choice for those with Google Workspace accounts or who already use several Google apps. However, this VoI

Forbes Advisor
12/01/2023
Top Grasshopper Alternatives Of 2024

Grasshopper is one of the best voice-over-internet-protocol (VoIP) services, and it continues to provide phone and messaging services to small businesses. But while it stands out for its simplicity and ease of use, Grasshopper lacks some helpful features in competitor platforms. If you want an all-i

Software Reviews

Forbes Advisor
07/23/2021
Private Internet Access (PIA) VPN Review 2024

Commonly referred to as PIA, Private Internet Access VPN stands out as our top-rated VPN service. It has many available servers-35,000 and counting-and comes available at competitive pricing, despite its enhanced features. Private Internet Access VPN packs valuable features, including a dedicated in

Forbes Advisor
08/01/2022
Square Payroll Review 2024: Features, Pricing & More

Square's payroll service has the necessary features for filing taxes with state and federal agencies and processing employee and contractor payments. It also packs benefits, such as time tracking and benefits administration, and is well suited to hourly workers. Square Payroll integrates with other

Forbes Advisor
01/26/2024
Trend Micro Review 2024: Features, Pros & Cons

Trend Micro is suitable for those seeking malware protection to prevent or resolve cyber issues, such as phishing, online scams and identity theft. This antivirus software enhances user privacy and security through multiple-layered tools. While Trend Micro is not the best antivirus on the market, it

Comparison Guides (X vs. Y)

Forbes Advisor
02/09/2024
Printify Vs. Printful (2024 Comparison)

Print-on-demand (POD) services allow e-commerce businesses to customize items only when customers order them. That means you can customize and sell several designs under your brand without the stress of inventory or warehousing. But how do you know which POD service to choose, since there are so man

Forbes Advisor
08/06/2024
Microsoft Defender Vs. McAfee (2024 Comparison)

Antivirus tools can be helpful for anyone conducting personal or business activities on a device to protect data and devices against viruses and malware. We've prepared a comparison review of Microsoft Defender vs. McAfee to show you which antivirus software is better for you.

Forbes Advisor
07/01/2022
Toast Vs. Square (2024 Comparison)

Toast and Square are payment processing platforms for small businesses, offering a range tools, including restaurant point-of-sale (POS) systems, mobile payments, online ordering, integration with delivery systems and inventory management. Both POS systems are valuable for day-to-day activities, but

Forbes Advisor
02/01/2024
Zendesk Vs. HubSpot (2024 Comparison)

Zendesk and HubSpot enhance collaboration between marketing experts, sales professionals, service reps and other team members to turn leads into loyal customers. But how do you know which of these customer relationship management (CRM) providers will help your business interact with potential and ex

Pricing Guides

Fortune Recommends
How much does SurePayroll cost in 2024?

All SurePayroll pricing plans include automated payroll, unlimited pay runs, free direct deposits, and tax calculations. See current rates here.

Forbes Advisor
08/18/2022
Breezy HR Pricing And Fees: 2024 Guide

Breezy HR is one of the best recruitment software solutions on the market, thanks to its modernized process of recruiting for multiple roles. But since you'll need to know if Breezy HR suits your business needs and budget, we have reviewed its pricing plans.

Forbes Advisor
06/07/2024
Grasshopper Pricing (2024 Guide)

Grasshopper is one of the best voice-over-internet-protocol (VoIP) services, especially for small businesses with limited budgets This VoIP system stands out for enabling communications across several locations and it is easy to use. In this article, we'll break down the various Grasshopper plans so

Landing pages

Thought Leadership (Articles, Linkedin posts, Whitepapers, etc.)