Chris M Sutcliffe

Freelance media/tech/digital culture reporter

United Kingdom

I'm a freelance media and technology reporter with bylines in the Guardian, The Drum, Digital Content Next, WAN-IFRA, TheMediaBriefing, The Memo, The New European and many more. Additionally, I have written on digital culture and entertainment for GamesRadar and Kotaku.

I have also been a researcher and consultant for media organisations including WAN-IFRA, for whom I have written reports on advertising and helped put together the agenda for their Digital Media Europe conference.

I am the producer and host of the Media Voices podcast, and co-founder of the Publisher Podcast Awards and Publisher Newsletter Awards.

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Portfolio

Media Journalism

Digital Content Next
09/11/2025
Can apps help publishers overcome Google Zero?

SEO is a dying language. Google Zero is upon us. Media businesses are already seeing the impact of the zero clickthrough economy, where the search and ads

Media Voices
06/19/2023
The Independent's plan to reach £10m in reader revenue by 2026

The Independent is minimising its reliance upon advertising as it hits a significant number of registered users. Its chair told me it aims to multiply its direct reader revenue by five within two to three years. The Independent - the digital-only ...

What's New In Publishing
06/11/2018
Twitch, Facebook, YouTube and the future of Interactive Video

With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s lips is “what is the future of interactive video?” We’ve seen everything from the famous stunts of people watching puddles and watermelons to the rapid rise and disappearance of circular video on Snapchat. But the real future of the medium is likely to be something that has been quietly growing for the past few years, and to which huge brands and...

The New European
Online 'echo-chambers' are an effect of hate, not a cause

There used to be an easy way to tell if legacy news publishers were talking positively or negatively about the internet. If they prefaced it with "online-", it was good - online banking, for instance. But if it was preceded by "cyber", it was bad, and to be feared.

Gaming

Misc writing

Chris Across...
10/20/2019
The Annapurna Circuit (Part 1)

Day 1: Kathmandu to Timang September 21st Woke at 05:00 to take my last hot shower for at least a week and a half. Tried to savour it but the shower head is mounted at neck height, so Quasimodo'd f...

Substack
Lies of P(luto)

That dark, edgy adaptation of Pinocchio? It's no such thing. It's a stealth adaptation of Naoki Urasawa's Pluto.

Chris Across...
12/05/2019
Northern India (Part 2)

Day Eight: Jaipur September 4th Writing this in a courtyard of the Amber (pronounced 'am-air') Palace, which is gorgeous and has some amazing views to the South. Was originally planning to write this entry in a nice shady antechamber out of the sun, until I ducked through the door to discover it was a Historic...