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As a seasoned content marketing manager, I consistently exceed goals in lead generation, readership, editorial production, and new product launches.
I collaborate with senior executives, product marketing managers, and subject matter experts to craft engaging and informative digital assets that significantly contribute to brand awareness and thought leadership. I'm passionate about demystifying complex ideas and connecting with my audience's needs and challenges, ensuring quality, consistency, and SEO optimization.
This whitepaper offers a look at how data analytics are being employed across the insurance value chain. Through actionable insights and a roadmap to effectively harnessing self-service analytic tools, it seeks to guide insurers toward a data-driven future.
While large personal auto insurers have adopted telematics-based programs, they're only scratching the surface of the potential benefits.
Case study: Learn how Tokio Marine HCC - Cyber & Professional Lines Group created a sleek, modern platform allowing brokers to instantly generate quotes and bind them 24/7 on the digital channel of their choice.
An ecosystem mirrors the experience of buying insurance in the real world, except it’s fast, simple, personalized, and available wherever and whenever the customer chooses. This short video explains the insurance ecosystem from the customer’s perspective.
Case study: Project Highlights To improve risk management, data storage and utilization, and analytics capabilities, Erie Insurance (ERIE) migrated its MarkLogic Enterprise Data Hub to AWS, which enhanced the user experience and provided more responsive support and growth options for the enterprise.
With the potential to generate more than $3 trillion in new market value, embedded insurance offers insurers an opportunity to gain market share, launch new products and services fast, and enhance customer value. Learn what Simon Torrance, founder, Embedded Finance & Super App Strategies, has to say about this emerging insurance technology trend.
Life insurance core systems built on cloud-native architectures -- AKA: coretech -- offer ambitious insurers a host of future-focused benefits.
Customer experience depends on knowing the customer and acting like it, but few insurtechs are legitimately standalone. As good as an insurtech might be, it’s only as good as the core system that’s feeding it. So, how do you solve that problem? Download our guide to see!
Insurtech + Coretech = Winning Combo? Is it a smart strategy, or just another shiny object? Customer experience depends on knowing the customer and acting like it.
With the aim of extending its reach to a large, uninsured and underinsured population, Tower adopted EIS Suite as part of a wider digital and data transformation.
Rapidly Re-Platforming with EIS’ Customer-First Digital Transformation esure’s done a lot with the EIS Suite, including: - 30% faster claims journey - 30% faster buyer journey - 75% less time to create new products And it only took 12 months for their initial rollout. Check out this case study for the full story.
Most corporate data feeds financial systems and drives C-level decisions, so having the CFO as an ally or sponsor for your core system transformation is an obvious choice. But do you know what CFOs need from a new insurance core system?
Guided by a philosophy of precision and innovation, Third Coast Guitar sets a new standard in musical instrument repair and charts a course for success in a rapidly changing marketplace.
“No one in the industry is going to give you their cost-plus pricing,” said everyone in the industry. But then someone did. An executive at a guitar manufacturer recently spoke with Reverb about the manufacturing and cost realities of the guitar industry. For the sake of consistency, he selected a base-level, generic slab-body, two-pickup T-Style guitar with a bolt-on neck for his reference point.
Reverb spoke with Paisley Park Studios recording engineers Chuck Zwicky and Scott LeGere, as well as Matthew "Doctor" Fink, who played keyboards on Dirty Mind, Controversy, Purple Rain, Around the World in a Day, Parade, Sign "O" the Times, The Black Album, Lovesexy and others, to find out what it was like to create music with the man, the myth, the legend: Prince.
Chicago built guitars the way Detroit built cars. For much of the 20th century, the United States was largely rural and people tended to buy guitars and other musical instruments from catalogs. Chicago's centrality—with access to the Mississippi River, the St. Lawrence Seaway, and later the rails and highways—made the city a major manufacturing, commercial, and distribution center.
By designing and building small batches of handcrafted, high-quality guitars from solid woods right here in the United States, Heritage is able to pay attention to those crucial details that define a great 6-string.