United States
I’m a Senior Communications & Transformation Strategist specializing in executive messaging, phased rollout strategy, and enterprise communications within complex, regulated environments.
I partner with financial services, government, and technology organizations to translate high-stakes initiatives into structured, decision-ready messaging that drives alignment, stakeholder readiness, and measurable business outcomes.
Work samples below highlight strategic objectives, audience context, implementation approach, and impact.
▪ Sponsored Industry Feature ▪ Sponsored industry feature targeting multifamily investors and lenders to increase awareness of the Small Balance Loan (SBL) program. Positioned small-balance properties as an underserved opportunity using market data and expert insight, driving an 8% increase in SBL landing page traffic during the publication window.
▪ Employer brand feature ▪ Sponsored profile highlighting leadership perspective and career mobility within a technology organization, reinforcing talent brand positioning among a professional audience.
▪ Executive thought leadership ▪ Ghostwrote executive commentary on Opportunity Zones, translating federal tax policy into investor-facing guidance and integrating portfolio data ($1.6B across 595 loans in 37 states). The post achieved 2x average engagement versus baseline blog performance.
▪ Executive Communications / Year-End Performance Recap ▪ Developed ghostwritten annual results article for SBL leadership, positioning record funding volume and YoY growth to strengthen stakeholder and investor confidence.
▪ Insight-led LinkedIn video ▪ Crafted short-form messaging addressing renter credit barriers and positioning Desktop Underwriter (DU) as part of a broader effort to expand access to homeownership. The campaign achieved a 0.8% CTR, exceeding LinkedIn performance benchmarks and driving traffic to the DU landing page.
▪ Crisis communications video ▪ Developed messaging for a COVID-19 explainer promoting Fannie Mae’s Renters Resource Finder. The video translated relief options into concise, actionable guidance and generated 10K views — more than 2x the channel’s subscriber base.
▪ ESG impact communications ▪ Developed LinkedIn messaging promoting Fannie Mae’s 2020 Green Bond Impact Report, translating complex environmental and social impact metrics into clear, data-driven content. Partnered with design on animated visual storytelling to drive traffic to the Green and Social Bonds landing page, achieving a 0.7% CTR.
▪ Paid Social – Audience-Segmented Campaign (#Here2Help) ▪ Developed renter-specific messaging to increase awareness and qualified traffic to a unified rental assistance landing page.
▪ Organic Social – Executive Profile Promotion (Fairygodboss) ▪ Amplified authored third-party leadership feature through Instagram storytelling, driving traffic to the full article via link-in-bio.
▪ Lifecycle social content ▪ Created Instagram carousel outlining 10 practical move-in tips for Main Street Renewal renters. Positioned the content to support resident onboarding, reinforce brand helpfulness, and drive engagement through actionable guidance.
▪ Social proof content ▪ Developed and supported Instagram testimonial content for Main Street Renewal (Amherst’s single-family rental platform), highlighting customer experience and reinforcing brand trust. Translated verified renter feedback into on-brand social messaging designed to strengthen credibility and support ongoing retention and acquisition efforts.
▪ Paid LinkedIn campaign ▪ Crafted product-focused ad copy for Desktop Underwriter, distilling underwriting innovation into clear, value-driven messaging targeting mortgage professionals. The campaign delivered 150K impressions.
▪ Crisis communications / consumer financial education ▪ Developed X messaging supporting Fannie Mae’s #Here2Help COVID-19 campaign, translating complex forbearance repayment policies into clear, action-oriented guidance for homeowners. Partnered cross-functionally to align messaging and visuals across channels and drive traffic to a centralized repayment resource hub during peak pandemic response.
▪ ESG milestone communications ▪ Developed X messaging announcing Fannie Mae’s $100B Green Bond milestone, reinforcing institutional sustainability leadership and capital markets credibility through concise, investor-facing storytelling.
▪ Organic Social – Employer Brand Spotlight (Instagram) ▪ Amplified third-party industry recognition (@HousingWire Tech Trendsetter) to strengthen brand credibility and showcase innovation leadership.
▪ Enterprise Transformation Case Study ▪ Documented phased rollout architecture, stakeholder resistance management, governance escalation model, and measurable adoption outcomes for a multi-year regulatory reporting transformation impacting 2,000+ institutional stakeholders.
▪ Enterprise Transformation Framework ▪ Designed a scalable enterprise operating model detailing phased rollout architecture, stakeholder alignment strategy, governance checkpoints, and performance measurement to support risk-managed B2B adoption across complex, regulated environments.
▪ Spec Campaign Concept / Short-Form Video Series ▪ Developed platform-optimized scripts demonstrating hook-driven storytelling, audience segmentation, and conversion-focused messaging for digital-first distribution.
▪ Capital Markets Communications / Structured Debt Analysis ▪ Authored investor-facing FundingNotes article analyzing issuance strategy and performance of floaters, step-ups, and zero-coupon callable securities.
▪ Capital Markets Communications / MBS Program Update ▪ Developed investor-facing communication detailing high-LTV and Rural Development loan securitization updates to support market liquidity and stakeholder clarity.