Carrie Straus

Current Role: Senior Editorial Director

United States

I'm a NYC-based content and campaign strategist with 15+ years of experience in the nonprofit world. Before shifting to mission-driven work, I spent years crafting copy that convinced you to acquire cosmetics, music, fast fashion, fizzy drinks and other items you didn't really need.

Whether I’m speaking to policymakers, donors, volunteers, or everyday folks scrolling their feeds, I know how to tailor messaging that resonates. I’m obsessed with clean, compelling copy and seamless user experiences. From fundraising appeals to brand refreshes to multi-channel campaigns, I bring sharp strategy, editorial polish and a collaborative spirit. I’m also a thoughtful manager, a ruthless QA-er, and not afraid to get my hands dirty in HTML.

Get in touch: carrie.straus@gmail.com

Portfolio

NEWS STORIES/BLOGS

EMAILS

Choices in Childbirth
05/08/2016
Email: This Mother's Day, I'm Honoring Choices

Email fundraising appeal for Choices in Childbirth, a small, NYC-based maternal health advocacy group. Written in the voice of a supporter following a phone interview with her.

EDITORIAL PROJECT MANAGEMENT

ASPCA
2017
Annual Report

I have managed editorial and production, start to finish, of the ASPCA's Annual Report for several years.