Calla Brietta Conway

Developmental Editor, Creative Fiction, UX, Ghost & SEO Copywriter

United States

Calla Conway is a versatile writer, editor, and digital content strategist with a professional background in SEO, UX writing, and brand development. She has led and assisted with creative campaigns for startups and national clients alike. Her work spans SEO copywriting, long- and short-form articles, fiction, essays, and developmental editing, backed by years of experience in digital publishing and web copywriting. Both her professional and creative work have appeared in many brands and journals worldwide.

Portfolio

Websites and Blog Copywriting

Lauri Lansdale | San Diego Real Estate
The 2026 San Diego ADU Guide

Thinking of building an Accessory Dwelling Unit in San Diego? Read on for everything you need to know about the ADU landscape right now.

Lauri Lansdale | San Diego Real Estate
Which Renovations Actually Pay Off?

Ghostwritten SEO blog for a private real estate agent to promote organic traffic to her site for lead generation. Skills: SEO, copywriting, brand voice, research

N/A
Funeral Industry B2B Blog — Sample Project

Created as part of a mock assignment to showcase writing for a professional B2B audience in the funeral services sector. Includes research-driven blog posts styled for an industry publication.

Options for All
Option for All Film Program

Program copy for nonprofit film education initiative, designed to promote accessibility, engagement, and vocational skill development for adults with developmental disabilities. Skills:Skills: program copywriting, nonprofit communications, accessibility-focused writing, audience engagement

Active Surveillance Patient's International
ASPI Pamplet- Active Surviellance

Developmental edit for prostate cancer nonprofit focused on clarity, structure, and patient accessibility. Skills: developmental editing, health communication, audience-focused content

California State University San Marcos Faculty Newsletter
FIRST2STEM Grant Award

Program copy for FIRST2STEM grant initiative, promoting STEM access, retention, and identity-building for underrepresented students at CSUSM. Skills:program writing, academic communications, equity-focused storytelling, summarizing complex initiatives

Linkedin
Vaccine Mandates and the Labor Shortage

LinkedIn thought leadership post for compensation advisory firm targeting U.S. employers. Skills: B2B writing, executive tone, thought leadership, brand voice

T's Cafe
Home | T's Cafe

Full website build for local restaurant focused on menu clarity and customer experience. Skills: website copy, UX writing, brand voice, local SEO

Office of Undergraduate Newsletter
Retirement Tribute for Academic Staff

Faculty newsletter produced as Lead Student Writer for university department. Skills: editorial leadership, interviewing, institutional communications

Academic Newsletter
December 2019 Faculty Newsletter

Faculty newsletter produced as Lead Student Writer for university department. Skills: editorial leadership, interviewing, institutional communications

Csusm
September 2019 Newsletter

Faculty newsletter produced as Lead Student Writer for university department. Skills: editorial leadership, interviewing, institutional communications

Beach Reads

Trendy Matter
Wild Facts About America's Bombshells

Listicle that achieved worldwide circulation. Skills: On-page optimization, listicle that achieved worldwide circulation and high audience engagement.

Your Money Magic
02/01/2022
Life Hacks: Life Is A Game And These Are The Cheat Codes

There is no problem too big or too small that cannot be fixed with a little elbow grease and a bit of ingenuity. If life were a video game, then here are some cheat codes to make playing it a little bit more bearable.

Trendy Matter
05/03/2022
People Who Are Having a Much Worse Day Than You

According to this poor soul, they had a grueling day at work. They were unable to eat and were utterly exhausted. What do they come home to? All of their personal belongings packed up, their house ransacked. What on earth? Well, apparently it was due to a big mistake.

Trendy Matter
03/03/2022
Celebrities Caught and Convicted of Crimes Large and Small

Disgraced movie director Roman Polanski was charged with drugging and sexually assaulting a 13-year-old-girl in 1977. Polanski pled guilty as part of a plea deal and spent 42 days in jail. Polanski fled the country soon thereafter and became an American fugitive.

Creative Work

Substack
Locals Only

An essay, an ode, a slightly bitter breakup note, and exploration on who gets to claim a town as their own.

Substack
Graceland

A boy comes in the mail postmarked to a lonely man who is unsure if he's lost it. This story first appeared in Novellum Magazine.

The Broken Teacup
12/21/2025
Volume 6

Included in Volume 6 is my flash fiction story "The Rub."

Shared Drafts Project
10/27/2025
Perhaps Something/Maybe Everything

The inaugural issue celebrates the works of 30 contributors from a variety of themes and format, including my work, "Perhaps Something/Maybe Everything."

Tidepools
09/01/2015
Love

A poem written and published in the quarterly physical magazine at MiraCosta College

Substack
Danny Boy

An essay about those nonrefundable things, moments, and people.

Emily Post Is Dead Essays

Substack
One Night Bystander

How a life-or-death situation taught me we'll all be *that* stranger to someone at some point, whether we know it or not. Dedicated to mine.

Substack
Not Swiss Enough: A Dashboard Confessional

What happens when a Saudi/American girl puts a hat on her dashboard? A descent into the "open-air insane asylum" of Nextdoor, where every consumer choice is a moral manifesto and even the coyotes have better etiquette than the neighbors.

Substack
Polite language, Dangerous Ideas

This essay reflects on moral inheritance, the enduring lessons of Martin Luther King Jr., and the responsibility we bear in a world that is too often silent in the face of injustice.

Substack
The Lawlessness of Death

A modern critique of the phrase "Let me know if you need anything" after loss. Discover Emily Post's forgotten etiquette on grief, the power of ritual, and how to actually help the bereaved.

Substack
Millennial Sainthood

What would Jesus' podcast sound like? From "God's Influencer" to "Millennial Martyrs," this essay dissects how we select our heroes and shape our shared narrative in the digital age.