Brian Westerlind

Businesswest

10/02/2025

Resilient Valley Coalition Seeks Input on Unlocking Funds for Local Nonprofits

Press release introducing the Resilient Valley Coalition, a newly formed alliance of nonprofits across Western Massachusetts focused on agriculture, conservation, food security, health, and environmental justice. The release frames the urgency created by sweeping federal funding cuts as the coalition’s impetus, and positions the group as seeking innovative, collective strategies to survive and thrive.

Yahoo Finance

11/14/2023

Food Waste is a Huge Problem in the US. More Knowledge About Packaging Could Help.

Press release adapted for consumer engagement, aimed at raising awareness of food waste during Thanksgiving. Departed from traditional announcement style and leveraged a wire service to reach a broader audience beyond the organization’s usual B2B and industry trade readership.

The Washington Post

10/08/2023

We Need to get More Plastic Into the Blue Bins. The Question is How

Ghost-written opinion response that was selected for publication.

The American Association for Homeopathic Products

02/21/2024

Sustainable Packaging: Considerations for Homeopathic Manufacturers

Article written for a pharmaceutical association's publication and website, with the goal of educating members about current sustainability and regulatory trends in packaging for their products.

Packaging Strategies

05/15/2024

AMERIPEN Hits 100 Members, Embarks on Refreshed Strategy

Published press release spotlighting the growth and refreshed strategy of an association client.

Hartford Medical Society

06/17/2020

Introducing the New Hartford Medical Society

New brand narrative positioning the Hartford Medical Society as a vital connection uniting the past, present, and future of medicine in Connecticut.

Paperboard Packaging Council

03/20/2019

7 Sustainability Myths Debunked

Blog aimed at challenging popular but unfounded myths about paper, packaging, and deforestation.

Paperboard Packaging Council

05/11/2021

How Rigid Boxes Saved Date Night During the Pandemic

Blog post as part of a campaign aimed at highlighting packaging innovation and value for consumers while maintaining some technical rigor for industry professionals.

Board Converting News

09/14/2015

Short-Run Printing: Digital Versus Analog

Excerpt from a technical white paper on packaging printing that was published in an industry trade publication.

DIELINE

12/06/2017

Rigid Box Trends: Understated Elegance Online and in Person

Bylined article featured in a top brand design magazine, with the purpose of introducing and reinforcing the value of rigid boxes (a particular type of packaging) to the CPG and brand designers who select various packaging formats for their products.

Communications Strategy, Content Writing & PR