United States
Coming to you with 10 years of experience in strategic communications and marketing. Please see examples of my writing and media coverage I have secured below. Let's work together!
Minding the Gap: Consumer Awareness of Packaging & Food Waste Reduction New research offers insights into how packaging can help consumers reduce food waste in the home. Springfield, Mass., Nov. 14, 2023 (GLOBE NEWSWIRE) -- Americans throw out a staggering 120 billion pounds of food each year-that's 325 pounds per person, totaling an estimated 40% of the nation's food production.
Wrote an opinion response for a client that was selected for publication.
Organization remains steadfast in pursuing its goals to promote balanced, science-based policy decisions around some of the most critical issues for packaging today: producer responsibility, labeling, recycled content mandates, and many more.
We welcome Connecticut's dynamic medical community to experience the new Hartford Medical Society. Our new logo, brand identity, and website all underscore our commitment to building the future of medicine...
SPRINGFIELD — After the sudden passing of Director Barbara Loh in February, Valley Eye Radio (VER), the area’s only news-reading service for the blind and print-impaired, is seeking a passionate and committed executive to follow in Loh’s footsteps and guide the 40-year-old organization into the future.
Paper and paperboard packaging are incredibly sustainable products, but sometimes misconceptions can make consumers question our industry's environmentally-friendly nature. Here are seven common sustainability myths-and what you can say to [...]
The COVID-19 pandemic upended daily living, but never once did it dampen our need to connect with loved ones. So when date nights and birthdays could no longer take place [...]
Excerpt from a technical white paper on packaging printing that was published in an industry trade publication.
By: Brian Westerlind When it comes to high-end packaging, form is as important as function. Beyond protecting sought-after goods, what's needed is brand power-the ability to create a sense of luxury and prestige in the unique language of a particular brand. Made of strong paperboard overlaid with printed and embellished paper, leather, or fabric wraps, [...]
Too often, it seems like we're fighting against the stuff that should be making things easier, rather than keeping things simple. User experience matters.