Holy Shift Campaign
So this. This was a campaign for Rhythm Energy's PowerShift campaign, a unique time-of-use electricity plan that incentivizes users to "shift" their power to off-peak hours and save a shift-load. You get it.
It's the story of a man named Brady.
Below, pretty please see some of my finest (in my humblest of opinions) TV/OTT/YouTube videos that I wrote and either directed (or co-directed...I am humble).
So this. This was a campaign for Rhythm Energy's PowerShift campaign, a unique time-of-use electricity plan that incentivizes users to "shift" their power to off-peak hours and save a shift-load. You get it.
Same idea. Different cast. This was part two of the Holy Shift campaign and featured a lively conversation between two neighbors... just shootin' the shift.
So, people loved our Holy Shift campaign, but then what? This explanatory video further explains the product. Marketing 101, as they say.
We got them to the dinner table. But let's get them to order dessert.
Ever watch Yellowstone? Well, I haven't. But I'm told this Austin-based band, Shane Smith and the Saints, does their opening song? Anyway, we partnered with them for a brand campaign highlighting good energy in all facets of life.
Good energy frickin' rocks, doesn't it? We partnered with now-Houston-Texan, then-Houston-Cougar prolific wide receiver, Tank Dell, to share a story of how good energy goes well beyond who powers your home.
At Rhythm Energy and as a startup in 2021, we needed to tell a true, but somewhat silly, story of why our founder founded the company. So we found this neat idea.
I mean, just look at this handsome fella. This was one of the coolest sets and shoots of my career. We wanted a simple, boots-on-the-ground campaign to highlight how Sleepy's is just for the common folk of the U S of A.