ANNA PANSINI

MARKETING & COMMUNICATIONS

United States

I’m a strategic marketing communications leader with expertise in building campaigns that drive awareness and measurable growth. My experience spans content creation, social media, email marketing, print, and so much more.

* End-to-end campaign experience in digital and traditional channels
* Passionate about solutions that connect with customers
* Skilled at grasping project needs and delivering results
* Versatile marketer with expertise in various industries
* Let’s get the job done - on time, on budget, and accurately!

E-mail: anna.pansini2020@gmail.com

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Additional samples available.

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Portfolio

EMAIL MARKETING

Monthly E-Newsletter for A Free Bird
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Created content using Canva and created layout in Brevo.

E-Invite to Travel Buyers Event
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Developed the text for this email campaign highlighting various locations. Travel buyers were invited to experience tourist locations prior to planning a destination event.

B2B Email to Grocery Store Owners
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Developed concept, edited photos, wrote copy, matched target list, deployed using Constant Contact, and analyzed results with Google Analytics.

Email to Members
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This email was sent to Reward program members to remind them of how to register for promotions. The program incentivized points per successfully completed vehicle rentals.

E-Newsletter
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Sent to 35k members of the travel agent loyalty program. Developed the monthly calendar, offer strategy, and worked with graphic designer for artwork and an outside agency for deployment.

Email Blast
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I created the strategy and content of this email blast to announce this new product. I developed the layout for the artist to follow. The email blast resulted in orders from 30% of recipients.

Email Newsletter
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This email is one in a series, summarizing a case study which detailed the need, installation, and use of a Bogen communications system for that particular location.

Email Blast - Newsletter
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Developed the concept, strategy, layout, copy, and products to highlight for a series of email blasts highlighting new products as they became available.

WEB SITES

Loyalty Program Website
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Managed content of website promoting rewards loyalty program for travel agents. Worked with designers, webmasters, and legal to ensure branding and compliance.

Company Website
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Planned layout and navigation of this website revamp, developed content, worked with artists and webmaster, and did quality check of all content and links.

Company Website
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Developed content, set navigation, worked with artist and webmaster, and did quality check of entire site. Managed print and digital versions of all brochures and collateral material.

Company Website
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Edited and organized all content for company's first website. Worked with agency to developing design for branding, and managed all navigation. Used branding on other collateral materials.

Company Website
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Created the first-ever web presence for a local wedding floral business to showcase their floral arrangements. Compiled and digitized photos, did website coding, navigation, etc.

Organization Website
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Developed and coded a first-ever web presence for a religious organization that wanted to highlight its offering for members. Met with leaders of numerous parish groups.

SOCIAL MEDIA

A Free Bird's Dream Big Program
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Developed concept, selected photo, wrote copy, and composed in Canva.

Promotion for A Free Bird's Candle
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Developed concept, selected photo, wrote copy, and composed in Canva.

Facebook Post - viral
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This post that I wrote captured over 70k views in 24 hours. We simply honored travel agents on their designated day. They are an oft overlooked segment of the travel industry.

Salesforce Announcement
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Salesforce is a very efficient method of communicating to account managers. This was a post which announced a new promotion as well an accompanying flyer.

Facebook Post
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New promotions were announced to members of the loyalty program first with a Facebook post. Then it would be announced in direct emails, print ads, flyers, sales presentations, etc.

BLOG POSTS

Blog for Childhood Cancer Awareness
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Researched and wrote text for the blog, then selected image.

CATALOGS

Product Catalog
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Developed written creative and technical content, provided page layout and formatting, directed graphic designer. Setup indices, table of content, categories, etc.

Catalog Supplement
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Created concept for this quarterly supplement to promote new products. Distributed digitally as well as in print. Also showcased items being discontinued and those in surplus.

Solutions Brochure
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Initiated this brochure to showcase all product lines that can be utilized in the school sector of the company's business - communications, learning, and safety.

College Catalog
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Compiled data, organized layout, and wrote copy for annual catalog promoting the college's 5 locations and 15+ educational programs. Selected and worked with print vendor.

Book Fair Brochure
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Managed quarterly catalog. Selected list of books to promote, wrote copy, worked with designers to create layout. Ensured accuracy of model numbers and pricing as well as cross references.

BROCHURES & COLLATERAL

Product Flyer
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Created layout and selected photography for this flyer, which displays store brand printed Bag N Go plastic produce bags. Flyer distributed at retailers' trade show.

Product Brochure
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Developed this standard brochure layout for electronic equipment products. For each product, created content, product feature call-outs, ensured accuracy of data, and managed distribution.

Product Catalog
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Created brochure for new product launch in a new market segment. Developed creative, text, layout, conducted research. Worked with in-house graphic designer and outside printer.

Product Brochure
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Brochure for new product launch. Developed product branding and messaging, content and layout. Worked with sales team, ad agency, print vendor, and mail house for distribution.

Alumni Magazine
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Selected key alumni to contact, interview and feature in college's annual alumni magazine. Wrote the articles highlighting their career successes and the programs they completed.

College Program Brochure
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Developed concept and content for this brochure, highlighting the college's one year to completion express program. Worked with printer. Managed inventory and distribution.

DIRECT MAIL

Direct Mail Fulfillment Kit
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Ensured these brand-directed kits were assembled correctly by mail house, sent to correct data lists, used most cost-efficient shipping carrier, and sent out in designated timeframe.

Direct Mail, Tri-fold
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New product launch, Developed concept, creative, and setup photo shoot. Selected outside agency and printer. Managed database, distribution, and responses.

Direct Mail, Tri-fold
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How do you make a complicated educational system understandable? Plug. Click. Learn. And the 3-word description perfectly fit on the direct mail tri-fold. Created content and layout.

Direct Mail, Tri-fold
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When your product's name is Passport, you have to go with the play on words teaser. "As you enter the complex world of client/server development... don't forget to take along your Passport."

Direct Mail Cover Letter
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Created B2B direct mail letter sent to IT professionals. Created content, selected rental list, worked with mail house for printing and distribution.

Direct Mail, Tri-fold
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Highly successful campaign. Developed this winning catchphrase which was used in various outreach. Won 5:1 in A/B testing. Wrote content, managed layout, printing, and distribution.

PRINT ADS

EVENT COORDINATION

National Trade Show, NSCA
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Coordinated company presence at 12 national and 50 state shows per year. Planned strategy of products to showcase, planned displays and booth layout. Ordered services for event.

National Trade Show, NECC
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Coordinated in-person product demos. Created and sent invites to show attendees in advance. Organized staffing scheduling. Planned displays to match demos. Managed logistics.

Seminar Series Invite
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Selected seminar locations, set contracts with venues, and created these invites which were sent to target list rentals and in-house list to obtain attendees.

PRODUCT DOCUMENTATION

Product Sell Sheet
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This comparison sell sheet highlights the features of 12 variations of similar style ceiling speakers. Created content, layout, and grid on back page to indicate features and options by model number.

Product Manual
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Developed text for dozens of product manuals. Interviewed engineers, conducted market research for competitive products, and wrote text, and worked with artist on layout.

Spec Sheet
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Created a specification sheet for every product. Researched and confirmed every spec and feature, developed layout template, and edited and proofread copy for clarity and accuracy.

Product Sell Sheet
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This paging system had mix-and-match modules. Developed this sell sheet to explain the functions of each module. Met with engineers, wrote copy, and designed layout.

Product Spec Sheet
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Spec sheets are critical for products with numerous features and multiple models. Researched all spec data, organized information, and edited final copy.

Product Manual
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The company's first digital product required a color manual to do it justice. Worked with artist on layout and screen shots, proper call-outs, and with engineers to understand functions for content.

PRESS RELEASES

Press Release
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This press release was written to announce a special summer class for my freelance client, then distributed to professional organizations.

Product Press Release
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Press relations were written to round out the launch of new products. In addition to writing the press release, managed distribution, and contact with magazine editors.

PR Fact Sheet
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Initiated this fact sheet to accompany all press releases to promote all the college's offerings not just what was on the press release. Researched and fact-checked all content.

VIDEO