B2B Marketing Resources
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Annette (Gray) Stevenson
Writer, Communications and Content Leader
~To communicate is to connect. ~
~Connecting expands your perspective and grows community.~
~To communicate is to connect. ~
~Connecting expands your perspective and grows community.~
B2B Marketing Resources
Information on how to integrate GreenSky® Program financing into your home improvement sales process, including case studies, white papers, videos and more on information relevant to your business.
Information on how to integrate GreenSky® Program financing into your home improvement sales process, including case studies, white papers, videos and more on information relevant to your business.
GreenSky Blogs
The U.S. residential windows and doors market continues to grow in 2025, driven by energy-efficiency, smart-home adoption, and a strong demand for remodeling of the aging US housing stock. In 2024, the market was estimated to be worth $28.67 billion. It is projected to reach $35.03 billion by 2030, with a compound annual growth rate (CAGR) of 3.4%.
The home improvement industry continues to face a critical shortage of skilled workers as the workforce ages and moves into retirement. Misconceptions and lack of awareness about employment in the skilled trades have also made it difficult to attract recent high school graduates and those at the start of their career paths.
Succession planning for your home improvement Business is not only for retirement planning, but also to solidify a continuity plan as key managerial roles transition and other staffing changes occur.
Keeping your Business data safe and your communications private is as important as locking the door. Take time to refresh and maintain current best practices for Cybersecurity.
Don't fall short when it comes to protecting your sensitive or proprietary information. Multifactor Authentication (MFA) adds a layer of data security to access online systems and software used by you
Today, home improvement contractors are facing an ever-changing landscape marked by shifts in policies and regulations. Primary among these are tariffs, shifting immigration policies, and regulatory uncertainty. Unlike Businesses in many other industries, home improvement contractors are reacting swiftly and decisively to the shifting economic landscape with strategies focused on growth.
Staying ahead is critical in the fast-progressing home services industries, and roofing is no different. New materials, technology and homeowner priorities are all under the lens.
As a home services expert expected to bring product suggestions to the homeowner, staying updated on new trends and technology for the home is critical.
Safety has taken on a new era with the introduction of virtual and augmented reality. It provides a new way of maintaining safety on jobsites.
Focusing on wellness can help your Customers and your Business. The importance of wellness within homes provides opportunity for Businesses to fulfill this type of project.
Prequalification gives Customers a window into their borrowing capacity. As a service provider, you can create greater Customer satisfaction and increased loyalty to your Business.
More than half of homeowners want financing options for their HVAC projects. Not all contractors offer financing. So, how do you close the gap?
Home sellers are familiar with the improvements their home requires, but home buyers can also be on the lookout for certain upgrades. What is the bang that's worth the buck in home improvements?
Homeowners are challenged to find affordable home insurance or even adequate coverage. Financing can help fill the gap.
Is Direct Marketing Impactful in the Home Improvement Industry? The new face of direct mail and today's recipients Despite all the many ways home services Businesses can communicate and market digitally, such as through email, social media, and search engine marketing, direct mail (DM) continues to be a highly effective strategy for many of the service categories in the home improvement industry.
GreenSky® talks with Lisa McCrary-Tokes, Executive Vice President of ARMORVUE Powered by Window Nation , a GreenSky® Merchant for nearly 4 years. GreenSky®: Was GreenSky® your first foray into offering home improvement financing to your Customers? Lisa: GreenSky® was not the first company that we were aligned with, on financing, so we had some experience in this sector before coming together with GreenSky®.
A brief refresher on financing jargon: In many ways, financing is no different from many other business specialties in that specific words are used to describe various types of loans and their elements. These terminologies may be confusing to applicants and borrowers. Understanding them can help consumers make more informed credit decisions.
With more ways to communicate, today, than ever, it's important to get it right and consider all aspects of communication. Consider the words you choose, your mannerisms and body language.
What you need to consider when making the right choice in a financing program for your Business.
Understanding loan plan types is key to offering financing for your customers. Learn the difference in the types of loan plans offered through the GreenSky® Program or refresh your knowledge.
Compared to traditional marketing tactics, digital marketing can be less costly, present a custom approach, and produce measurable results. It's not an either or and doesn't mean you should abandon your current marketing efforts if that includes direct mail, outdoor advertising, and print deliverables.
GreenSky Social Media
Heading into a new year, it's important that you are tracking your numbers so you can measure your growth. Learn more about how to identify your key performance...
"Supportive, reliable, efficient" - some of the traits that describe GreenSky®, according to GreenSky® Merchant, ARMORVUE Powered by Window Nation, in an...
As you expand your professional network at this top-notch event, include GreenSky in your list of companies to connect with. We'd love to talk with you about...
There are reasons for Search Engine Optimization (SEO), and rationale for incorporating key search words in your website - do you know how it relates to your...
Understanding loan plan types is key to offering financing for your customers. Learn the difference in the types of loan plans offered through the GreenSky®...
Like many other business specialties, there are specific words and jargon, relative to financing that are used to describe aspects of a loan and the loan...
Blog Writing
You already know all of the reasons why your current kitchen design isn't working for you overall or in-part. But, if you need that extra push to move forward with updating your kitchen, the 2019 Remodeling Impact Report from the National Association of REALTORS® (NAR) reveals that 74% of those surveyed have an increased sense of enjoyment when they are home since completing their remodeling project.
Now with attendance capped at 2000, they come to hear fifteen of the most outrageously successful and interesting startup founders that Sam along with his co-founder, John Havel, and his fellow Hustlers can find. These fantastic fifteen are there to share startup tactics for non-techies, in what's been described as a less uptight version of TED.
"They took my money, and didn't do shit!" That's how Neil Patel, "a top influencer on the web and one of the top ten online marketers," according to The Wall Street Journal and Forbes respectively, feels about the marketing support he paid for early in his start-up experiences.
As you're thinking about kitchen improvements, or contemplating a whole remodel of the most frequently used room in your house, a quick check list will likely include kitchen cabinets, flooring, appliances and countertops. However, before you get too far down the path in planning, pause to also consider how to make your kitchen distinctly yours.
itchen design and remodeling apps can help you visualize what your finished project might look like and they are a great place for homeowners to begin. The experts here at Kitchen Magic recommend using our free Any home remodeling project can be overwhelming, but luckily there are plenty of resources available to help educate and inspire homeowners.
When planning your budget for a kitchen remodel, the National Kitchen & Bath Association (NKBA) recommends allocating 10-25% of your home's value. The NKBA also cites kitchen cabinetry as the largest expense, accounting for up to of 30% of your overall kitchen remodeling budget.
Here's a scenario we come across more frequently than you'd think: Homeowners have existing granite countertops that they really like, often recently installed or just well preserved, and they don't want or need to replace them. But the cabinets underneath are noticeably not "up-to-snuff" anymore. What should they do?
Although kitchens have long-been thought of as the heart of the home, they have become even more critical and central to daily life as we've been staying-in more due to the globally impacting, hard-to-kill COVID-19 virus. Shortly back in 2014, the United States Department of Agriculture cited that Americans over 18 years of age spend 37 minutes in food preparation and cleanup.
In 2020, kitchen backsplashes are as varied and ranging as the homeowners who select them. They can be anything you want them to be, and you can select what best suits you and your unique preferences. What's more, they can help make your kitchen a reflection of your personal style.
Publications, Editorial Direction
Latin America: Many Trading Partners, Diverse Tax... In 2015, the vast majority of U.S. international companies have many... For a large majority of business taxpayers and their in-house... The OECD's BEPS Final Report Part I: Introduction and Background 15 Actions, Dozens of Questions...
Public Relations
Media contact for PSBA: Annette Stevenson Chief Communications Officer Pennsylvania School Boards Association Annette.Stevenson@PSBA.org Mechanicsburg, PA (February 23, 2021) - The Pennsylvania School Boards Association (PSBA) announced today, the launch of the Keystone Center for Charter Change. PSBA has long advocated on behalf of its membership-the public school districts of the commonwealth-for change to Pennsylvania's...
The Pennsylvania School Boards Association (PSBA), on behalf of the 4,500 elected officials who govern the commonwealth's public school districts, requests that the Pennsylvania House of Representatives oppose House Bill 1254, which mandates the creation of a voucher program in school districts. Under the bill, any school district that does not "provide full-time in-person instruction or [...]
The additional guidance released today by the Department of Health (DOH) and the Pennsylvania Department of Education (PDE) was needed and warranted and we trust this information will be helpful for local school leaders in making informed decisions for their school districts. The timing of its release, however, is at a point where school leaders [...]
Pennsylvania education associations representing educators, support professionals, superintendents, business managers, principals, intermediate units, career and technical school administrators, and school boards today called on Gov. Tom Wolf's administration to make providing the COVID-19 vaccine to school staff a priority. In a letter signed by the leaders of the Pennsylvania State Education Association, Pennsylvania Association of School Administrators, [...]
Media contact for PSBA: Annette Stevenson Chief Communications Officer Pennsylvania School Boards Association Annette.Stevenson@PSBA.org Mechanicsburg, PA (March 3, 2021) - After advocating for Pennsylvania's teachers and school personnel to receive priority in receiving the COVID-19 vaccination, the Pennsylvania School Boards Association (PSBA) is pleased with Gov.
For Immediate Release Media contact for PSBA: Annette Stevenson Chief Communications Officer Pennsylvania School Boards Association Annette.Stevenson@PSBA.org PSBA Pleased with Prioritization of Public Education in 2021-22 State Budget Mechanicsburg, PA (June 25, 2021) - The Pennsylvania School Boards Association (PSBA) is pleased that the 2021-22 state budget will prioritize public schools and students by including significant increases for basic and special education subsidies, as well as...
Consumer Publications, Feature Writing
The Crazy Life and Curious Works of Mini-Cinema Mogul Zeke Zelker
How To Go About a New Design for Your Kitchen
An Interview with Founder, Allan Birney
By Annette Gray I Photography by Paul S. Bartholomew (page 1 of 2) The Michael and Eve Metzger family have called their house in Coopersburg home since moving there in 2004. They moved into a Dutch Colonial-style house, originally constructed in 1977 and situated on a lush, semi-rural, six-acre parcel, including a pond with an island and an in-ground pool.
Event Oversight
A high-level event series, held annually for the membership of the Design Leadership Network
Save the Date for the annual Summit, a series of member-only conference and networking events in NYC.
A conference series supporting a membership of leading architects, interior designers and landscape architects.
2009 NKBA Design Competition The 40 Best Kitchen & Bath Designs of the Year
Thank you to the sponsors of the 2014 membership and conference program.