Anna Ford

Freelance copywriter and PR professional

United Kingdom

Hi, I'm Anna. I'm a copywriter and PR professional.

I write stories about science, law, politics and parenting. And I'm as happy working on fun, accessible topics as I am explaining the intricacies of quantum physics, or complex legal decisions.

I write web copy, blogs, social media posts, news stories, press releases, features and profile interviews.

My work has taken me from the press gallery of the Old Bailey, via the inside of No.10 Downing Street, to 100m below the surface of the earth to witness the Large Hadron Collider.

If you need a hand with either copywriting or PR, please get in touch on anna@annaford.co.uk.

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How 2020 changed science communication

This is the year when everything changed, and how we tell science stories is no exception. As a communications professional specialising in science, the sands began to shift for me in early January.

Phys
Feline friendly? How to build rap-paw with your cat

A team of psychologists at the Universities of Sussex and Portsmouth have purr-fected the art of building a bond with cats. The new study "The role of cat eye narrowing movements in cat-human communication," published online in the Nature journal Scientific Reports, has shown for the first time that it is possible to build rapport with a cat by using an eye narrowing technique with them.

Medium
08/20/2020
"I got interested in computers as a kid trying to fix my dad's PC"

Quantum physicist Dr Zak Romaszko completed his PhD at Sussex and now works at the University's spin-out company, Universal Quantum, which plans to build the world's first large-scale quantum computer. I've always liked computers. I got interested when my Dad was away for work.

Nuadox
08/14/2020
A new way to verify the quality of nanomaterials such as graphene

By Anna Ford , University of Sussex - A new way to check the quality of nanomaterials like graphene has emerged from a team at the University of Sussex (UK). Graphene and nanomaterials have been touted as wonder materials, and they are proving invaluable in all sorts of applications, such as in the automotive and aerospace industries, where heavy metals are replaced with lighter but equally strong composite materials.

Wildlifetrusts
06/29/2020
The benefits of being a wild child: a 30 Days Wild guest blog

During 30 Days Wild, we plan to share with you some of the great blogs we've seen pop up during the challenge from people across the UK. We hope their experiences will help to inspire you to connect with nature in new ways.

Medicalxpress
Binge-drinkers' brains have to work harder to feel empathy for others

People who binge-drink show more extensive dysfunction across their brains than previously realized, a new study from the University of Sussex has shown. The research shows that binge-drinkers' brains have to put more effort into trying to feel empathy for other people in pain.

Phys
How a simple psychological intervention could help boost school grades for low-income students

A joint research team of psychologists from the University of Sussex and the London School of Economics may have found a highly effective way to help school students from low-income families improve their academic grades. The apparently simple intervention-a few short writing exercises throughout the year-reduced the attainment gap with their peers by a remarkable 62 percent.