Amy Smith, MBA

Marketing, Copywriting, Product Management

United States

With more than 12 years of experience crafting compelling narratives across industries—from telecom and life sciences to beauty, CPG, and professional services—I’m a marketing and copywriting chameleon who thrives on turning complex ideas into clear, impactful messages.

My journey has taken me from fast-paced agency life to the global stage, writing in-house for a Fortune 100 giant. I’ve also had a hand in building something from the ground up—leading marketing for a startup and helping triple its sales in under five years.

A versatile and endlessly curious writer, I’ve penned just about everything: CTV scripts, SMS campaigns, websites, digital platforms, blogs, paid social, banners, press releases, direct mail, OOH, in-store signage and shelf talkers, product packaging, ads, emails, flyers, and sales decks. Whether it’s DTC, B2C, or B2B, I know how to speak your audience’s language—and get results.

Blending storytelling with strategy, I bring a sharp eye for content and design that not only looks good but drives measurable outcomes.

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Portfolio

Telecom

Beauty

Beauty Supply
06/22/2023
Email

Life Sciences

Consumer-Packaged Goods

Jennifer Adams Blog
03/01/2018
Sweet Dreams and Sleep Hacks: How to Get a Better Night's Sleep

Sleep. It seems like that word can either make you feel warm and fuzzy, visions of sugar plums dancing in your head, or it can give you mild anxiety if you're one of millions who struggle to obtain quality rest. For those who need a little help, think of bedtime as a ritual to look forward to and enjoy.

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The Daily Crave

Add some crunch and texture to your superfood Buddha bowl with our Quinoa Chips! ☀️🍅🥬😋 . . . . #thedailycrave #buddhabowl #quinoachips #lentilchips #veggiechips #giveintoyourcravings #friday #dinner

Jennifer Adams Blog
07/26/2018
6 Ideas to Refresh Your Bedroom

A quick bedroom refresh can be done easily and with very little budget. Because this is not a high-traffic area of your home, you can experiment with color and pattern without a huge commitment. Small changes have big impact, and a refreshed bedroom will please the senses and calm the mind.

Jennifer Adams Blog
04/24/2018
Mother's Day Gift Guide: Give Mom the Gift of Spa-aah!

Mother's Day is a special time to honor that amazing woman in your life who loves you unconditionally, has stood by you, and-let's be real-is the reason you even exist. If your mom tells you not to do anything for Mother's Day, please do not listen to her.

Jennifer Adams Blog
07/10/2018
Etiquette 101: The Guest Room

There is a simple joy in creating a welcome space in your home for guests. A well-appointed guest room makes visitors feel appreciated. Thoughtful items and plush bedding will enhance the inviting feeling. Start a couple days ahead of time so you have time to plan and gather any needed items. Then, you can relax and enjoy your company!

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The Daily Crave

Gouda & Romano Cheese with Cracked Pepper Quinoa Chips offer a more sophisticated flavor profile with cheesy goodness and a mild, peppery heat. Like all our Quinoa Chips, these have 4 g protein and 2...

Jennifer Adams Blog
06/26/2018
How to Throw a Backyard Summer Soirée

When summertime rolls around with its longer days and warmer temps, outdoor parties beckon us with their ease and charm. A backyard summer soiree can be a breeze when you combine your favorite indoor elements with the great outdoors to create an inviting space. You can make it as chic, rustic, or luxe as you want.

Jennifer Adams Blog
04/09/2018
Choosing the Perfect Mattress

Did you know that continual lack of sleep is bad for your health? It's true. As if lack of Z's isn't problem enough on its own, over time it can be detrimental in myriad ways, even increasing your vulnerability to all kinds of health issues. But don't despair!

Jennifer Adams
07/02/2018
Tips to Make a Beautiful Bed

Making the bed every day has been shown to be a sign of happy, successful people. No, really! Starting your day off with that little accomplishment sets the tone in beneficial ways by adding organization and beauty to your life. For your guests, a nicely-made bed makes them feel welcomed and relaxed.

The Daily Crave
08/14/2019
The Daily Crave Recipes - Irresistible Vegan Onion Dip

For our vegan friends, the caramelized onions make for a sweet yet smoky flavor. This nut-free dip is made creamy from soft tofu and vegan mayo. It's so delicious, even non-vegans will find it irresistible!

The Daily Crave
07/29/2019
The Daily Crave Recipes - Basil Bruschetta With Lentil Chips

Garden-fresh tomatoes and basil shine in this quick and easy appetizer! Himalayan Pink Salt Lentil Chips add a delectable crunch and four grams of protein to this classic recipe. Ingredients: 5 Roma tomatoes 3 cloves garlic 3 tablespoons fresh basil 3 tablespoons balsamic vinegar 2 tablespoons olive oil The Daily Crave Himalayan Pink Salt Lentil Chips Directions: Core and dice tomatoes and add to a medium sized bowl.

The Daily Crave
10/07/2019
The Daily Crave - Creamy Tomato Bisque

This creamy tomato bisque is flavorful and easy! With aromatic spices, savory garlic, and rich cream it makes for the perfect fall recipe! Complemented wonderfully with crunchy, mouth watering Aged White Lentil Chips.

The Daily Crave
Organic Chips Stories - The Daily Crave

Spiritualist Incorporates Ideals into Snacking Habits Renowned yogi Lindsey Calhoun recently sat down with us and discussed how she incorporates her philosophies into her lifestyle. "I will not eat anything but organic food," Calhoun stated. "When I am meditating, I cannot be distracted by my physical body, and The Daily Crave's Organic Veggie Straws help me feel grounded."