Amber Robbin

Communications & Marketing Specialist

Dynamic storyteller, strategic marketer, and brand champion with a knack for crafting compelling narratives that engage, inform, and inspire. My expertise spans copywriting, editing, brand strategy, email marketing, social media management, membership growth, outreach, PR, and creative content development. I specialize in elevating programs, products, events, and services for associations, educational nonprofits, cultural institutions, community organizations, and mission-driven networks—helping them amplify their impact and connect with the audiences that matter most.

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Portfolio

SOCIAL MEDIA

LinkedIn Post
3rd Anniversary Milestones🏆

Core, a division of the American Library Association (ALA), is the national association advancing the field of librarians and information providers in central roles of operations, management, collections, and technology.

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Year-End Recap 🎉

A slideshow celebrating Core's major programs and keynote speakers from the past year, including Preservation Hall Creative Director Ben Jaffe, science journalist Angela Saini, and Louisiana Poet Laureate Mona Lisa Saloy.

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#PreservationWeek Swag

Preservation Week is an annual national event, sponsored by Core, that aims to raise awareness about the importance of preserving cultural heritage materials, like personal collections, library archives, and museum artifacts.

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Nola Museums Tour ⚜️🎭🎺

A photo share and thank you to French Quarter museum partners including the New Orleans Jazz Museum and the Louisiana Historical Center for hosting Core members on a pre-conference tour of their archives.

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#PreservationInAction Events

Preservation in Action (PiA), an in-person program organized by Core's Preservation Section, promotes an understanding of the importance of preservation while engaging with cultural heritage collections in ALA conference locations.

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#ArchivesHashtagParty

The Archives Hashtag Party is a monthly campaign hosted by the U.S. National Archives encouraging archives to share their collections and engage with the public around a fun topic. The monthly theme for this post was #ArchivesSnapshot.

STRATEGIC COMMUNICATIONS

MEMBERSHIP

Email Campaign
Ways to Engage with Core

An email series about Core's membership benefits from a year-long onboarding campaign.

Member Newsletter
Core News

A monthly newsletter announcing upcoming events, leadership updates, and more.

Event e-Blast
Volunteer Fair

An invitation to a virtual open house featuring volunteer opportunities.

FUNDRAISING

e-Blast
Save $ When You Join Core

Targeted outreach promoting the true value of membership to non-members who recently attended a virtual event.

e-Blast
#GivingTuesday Campaign

A direct ask of past conference goers to donate to a scholarship fund for future attendees, including event photos and glowing testimonials.

Blog
Give the Gift of Core Forum

A post highlighting Core Forum's unique selling points through attendee testimonials to support an ask for scholarship donations.

INTERVIEWS & TRAVEL

Greenheart Travel Blog
6 Ways to Soul Search Before You Job Search

An article for young professionals on ways to make their job search more reflective and thus effective, praising the benefits of international experience.

Audiofemme Feature
Femme Unfiltered: Interview with Weyes Blood

Audiofemme is an NYC-based femme/non-binary-run music and culture blog. Twice a month, they profile artists both emerging and established in their "Femme Unfiltered" Feature.