Alicia Aguirre

Writer | Translator | Communication & Marketing Specialist

Mexico

Hi, I’m Alicia, a bilingual writer, translator, and communication specialist with 14+ years of experience helping brands tell better stories, simplify complex ideas, and reach new markets.

With a background in linguistics and a Master’s in Communication (Marketing & Journalism), I bridge the worlds of creative content and technical clarity. I specialize in SEO-driven content writing, UX copy, technical documentation, and multilingual localization (EN ⇄ ES), and I’ve worked with global companies like CEMEX, HostPapa, and agencies across North America. My superpower? Making information easy to understand and hard to ignore.

📌 Services I offer:
✍ Copywriting, SEO blogs, technical writing, email campaigns, UX microcopy, proposals.
🌐 English ⇄ Spanish translation, subtitling, localization, linguistic QA.
📣 Communication strategy, brand storytelling, editorial guidelines, and marketing support.

Let’s connect or collaborate!

📩 alicia.alejandra.chapa@gmail.com
🔗 Portfolio: clippings.me/aliciaalejandra

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Portfolio

Long-Form Writing (EN)

Blog Article - EasyHosting
06/02/2025
How to Work from Home: A Beginner's Guide

+2,700 words English article. SEO Optimized. Topics: Marketing, Freelancing. Published by myself through WordPress. Client: HostPapa/EasyHosting.

Blog Article - Sigma360
10/01/2024
AML in Banking and Finance

+500 words English article. SEO Research. Topics: Economics, Banking. Client: Sigma360.

Technical Writing (EN)

RFI Proposal (Medical)
01/15/2024
IT Proposal for Medical Agency

U.S. Government Proposal Technical Approach for Medical Government Agency. Written for an IT client looking to bid for a Website enhancement project. All client and government details have been deleted for safety and confidentiality matters. Actual proposal delivered to government. This is an extract.

RFI Proposal (Medical)
03/15/2024
IT Proposal for Health Gov. Agency

U.S. Government Proposal Technical Approach for Health Government Agency. Written for an IT client looking to bid for a data base enhancement project. The approach involves Project Management Agile practices and a holistic IT plan. All client and government details have been deleted for safety and confidentiality matters. Actual proposal delivered to government. This is an extract.

RFI Proposal (Military)
02/15/2024
Project Management and IT proposal for the Army

U.S. Government Proposal Technical Approach for U.S. Army. Written for an IT client looking to bid for an IT project that required project management and software development. All client and government details have been deleted for safety and confidentiality matters. Actual proposal delivered to government. This is an extract.

Magazine / Editorial (EN)

Chicago Parent Online Magazine
07/12/2024
July/August 2024 Chicago Parent

Content management for the articles published in the magazine. Client: Chicago Parent/Zoe Marketing Group.

Chicago Parent Online Magazine
05/03/2024
May/June 2024 Chicago Parent

Content management for the articles published in the magazine. Client: Chicago Parent/Zoe Marketing Group.

Chicago Parent Online Magazine
11/12/2024
Chicago Parent Holiday Guide 2024

Content management for the articles published in the magazine. Client: Chicago Parent/Zoe Marketing Group.

Chicago Parent Online Magazine
11/12/2024
Chicago Parent Fall Guide 2024

Content management for the articles published in the magazine. Client: Chicago Parent/Zoe Marketing Group.

Metro Parent Online Magazine
11/12/2024
November/December 2024 Metro Parent

Content management for the articles published in the magazine. Client: Metro Parent/Zoe Marketing Group.

Chicago Parent Online Magazine
01/15/2024
January/February 2024 Chicago Parent

Content management for the articles published in the magazine. Client: Chicago Parent/Zoe Marketing Group.

Social Media Copywriting (EN)

Instagram Copywriting - Video Script
12/01/2024
Landmark Homes (Real State)

Instagram Video Reel Script Writing. Topics: Real State, Gen Z Trend. Client: Landmark Homes.

LinkedIn Copywriting - Video Script
11/01/2024
Maryvale (Social Services)

LinkedIn Copywriting. Topics: Social Services, Mental Health. Client: Maryvale.

LinkedIn Copywriting - Graphic Post
01/01/2025
Orbiss Inc. (Economics)

LinkedIn Copywriting. Topics: Thanksgiving. Client: Orbiss Inc.

Instagram Copywriting - Video Script
10/01/2024
Beyond Einstein (Science)

Instagram Copywriting. Topics: Science. Client: Beyond Einstein.

Instagram Copywriting - Video Script
10/01/2024
Beyond Einstein (Science)

Instagram Copywriting. Topics: Science. Client: Beyond Einstein.

LinkedIn Copywriting - Carrousel Post
10/01/2024
PixelFLEX (Technology)

Facebook Copywriting. Topics: Technology. Client: PixelFLEX.

Instagram Copywriting - Graphic Post
10/01/2024
PixelFLEX (Technology)

Instagram Copywriting. Topics: Technology, Religion. Client: PixelFLEX.

LinkedIn Copywriting | Graphic Post
09/18/2024
Marketopia GROWCON 2024

LinkedIn copywriting for both the graphic and caption. Use of SEO, hashtags and emojis. Published content. Topics: Technology, Business, Consulting, Workshops.

Instagram Copywriting | Graphic Post
09/17/2024
Marketopia GROWCON 2024

Instagram copywriting for both the graphic and caption. Use of SEO, hashtags and emojis. Published content. Topics: Technology, Business, Consulting, Workshops.

Content Management (EN)

Content Management - Parenting - Metro Parent
07/24/2024
Discover Great Schools in Metro Detroit!

Content Management. Article loaded and published by me through WordPress. Client: Metro Parent/Zoe Marketing Group.

Content Management - Parenting - Metro Parent
04/03/2024
STEAM Summer Camps for Metro Detroit Kids

Content Management. Article loaded and published by me through WordPress. Client: Metro Parent/Zoe Marketing Group.

Web Writing (EN)

Video Script Writing (EN)

YouTube Documentary Script (Military)
08/30/2024
Military Documentary Script - Bazooka Charlie

Documentary scriptwriting in English about the pilot Charles Carpenter. Topics: World War II, Aeronautics, War machinery. A proposal for a client. Not published.

Translations (EN/SPA/FR/GER)

Website Translation
01/01/2025
HostPapa Mexico's Website

Website translation and localization from English to Spanish. All landing pages within the website were translated by me. Topics: Web Hosting Services. Client: HostPapa

Text correction, translation & basic graphic design
2022
Resumé Translation

I also provide services on Resumé's writing. In this example I received a resumé in Spanish, I apply text correction to the Spanish text, translated it to English and apply a basic graphic design to improve the client's original CV (3rd page). Delivered to client.

Medical Translation
2014
Medical & Technical Notice

+1,000 words Spanish to English translation. Fields: Medical, Technical, Legal. Translation delivered to client.

Social Media Copywriting (SPA)

Facebook copywriting (Construction)
2022
Cementos CEMEX

Facebook channel oriented to construction workers in Mexico to create awareness about CEMEX Cement products. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, educational. Published content.

Facebook copywriting (Architecture)
2022
Premio Obras CEMEX

Facebook channel oriented to architects and construction professionals worlwide who want to participate in this award with a property they built. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Award Ceremony, Architecture, Environmental. Published content.

Facebook copywriting (Logistics)
12/15/2022
Alliera

Facebook channel oriented to logistic companies in Mexico who want ally with CEMEX to standardize their processes. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Logistics, Industries, Environmental. Published content.

Facebook copywriting (Consulting)
10/10/2020
Construhub

Facebook channel oriented to construction companies in Mexico who want to have consultancy within their projects. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, BIM, Architecture. Published content.

Facebook copywriting (B2B-Construction)
09/23/2022
Construrama PRO

Facebook channel oriented to constructors in Mexico who want to purchase CEMEX materials and more. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, educational, B2B. Published content.

Facebook copywriting (Environmental)
2022
Regenera México (Wazte)

Facebook channel oriented to people and industries in Mexico who want to recycle and take care of the environment. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023 when the service was called "Wazte". Fields: Social, environmental, educational. Published content.

Facebook copywriting (Shipments-B2C)
2022
Construenvío

Facebook channel oriented to people in USA who want to build a house for their family in Mexico or want to send them money or materials. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, USA-MEX related content. Published content.

Facebook copywriting (Construction support)
2022
Patrimonio Hoy

Facebook channel oriented to people in Mexico who want to build their own house with CEMEX materials. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Social, construction, educational, B2C. Published content.

Facebook copywriting (Construction materials)
2021
Construrama

Facebook channel oriented to constructors in Mexico who want to purchase CEMEX materials and more. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, sales, educational, B2C. Published content.

Instagram Copywriting (Architecture)
2022
Premio Obras CEMEX | Instagram

Instagram channel oriented to architects and construction professionals worldwide who want to participate in this award with a property they built. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Award Ceremony, Architecture, Environmental. Published content.

LinkedIn Copywriting (Logistics)
08/27/2022
Alliera | LinkedIn

LinkedIn channel oriented to logistic companies in Mexico who want ally with CEMEX to standardize their processes. All the copywriting in this channel was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Logistics, Industries, Environmental. Published content.

Long-Form Writing (SPA)

Blog Article (Movies-Entertainment)
2021
El horror cósmico de Lovecraft en el cine

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: H.P. Lovecraft, Horror literature, Horror movies, Entertainment, Pop Culture, Art, Horror. Not published.

Blog Article (Movies-Entertainment)
2021
La figura del asesino en el horror

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror Movies, Horror TV, Serial Killers, Fiction, Culture Shock. Not published.

Blog Article (Music-Culture)
2021
El poder de la música para causar horror

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror, Pop Culture, Music, Metal, Opera, Horror Movie Soundtracks. Not published.

Blog Article (Dance)
2021
La oscuridad de la danza

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Dance, Horror, Butoh, Artistic dances. Not published.

Blog Article (Art-Paintings)
2021
El lado oscuro de la pintura

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror, Art, Pop Culture. Not published.

Blog Article (Literature)
2021
La relevancia artística de los libros prohibidos

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror Literature, Horror, Occult, Culture Shock, Entertainment. Not published.

Blog Article (Music)
2021
El satanismo hecho música: King Diamond

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: King Diamond, Mercyful Fate, Metal music, Horror, Art, Pop Culture. Not published.

Blog Article (Movies-Entertainment)
2021
Midsommar: El horror del amor actual

+800 words article for my master's degree project, a website dedicated to horror in art. References are included. Topics: Horror Movies, Horror, Relationships, Ari Aster, Midsommar. Not published.

Web Writing (SPA)

SEO & UX Writing (B2C-B2B Construction)
2022
Construrama

E-commerce oriented to people in Mexico who want to purchase construction materials. Copywriting, SEO Writing, Website UX Writing & Google Ads in this website were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Construction materials, Sales. Published website.

SEO Writing (Construction & Logistics)
2022
CEMEX Express

E-commerce oriented to people in Mexico who want to purchase cement for small constructions. Copywriting, SEO Writing & Google Ads in this website were written and monitored by me since January 2020 up to January 2023. Fields: Construction, Construction materials, Sales. Published website.

SEO Writing (B2B Construction)
2022
CEMEX Industrial Supply

E-commerce oriented to industries in Mexico who want to purchase industrial equipment. All the copywriting, SEO Writing, Google positioning & Google Ads in this website was written and monitored by me since January 2020 up to January 2023. Fields: Construction, Industrial companies, Automobile, Laboratories, Industrial equipment, Sales. Published website.

Content Management (SPA)

Content Management - HostPapa
01/01/2025
Cómo conectar tu sitio web WordPress a Jetpack Premium

Content Management and Text Correction. Language: Spanish. Article proofread, edited, and published by me through WordPress. Update of all screenshots in its corresponding language. Client: HostPapa

Mkt Strategies & Analysis (SPA)

Marketing & Communication Strategy
Horror Website & Social Channels

For the 3 year master's degree integrated project I create a website, and e-commerce and their corresponding social channels about one of my hobbies: horror literature, movies and art in general. Here's the complete strategy and some examples.

Marketing Plan
Art in Horror Website

The sole project I used during my masters degree was used several times to prove how a marketing plan was executed. Here I show the final results of this website, e-commerce, workshops and social media posts and ads.