Alan Stark

Copywriter | Content Creator | Storyteller | Video Production| Design | On Camera & Voice Talent

United States

With over 20 years of experience in writing and editing copy and content for various media and platforms, I am passionate about helping organizations sound human, interesting, and interested in forging relationships with their customers and stakeholders. I am currently the Senior Copywriter and Director of Content at Five Star Franchising, a home services portfolio with six brands and almost 4,000 people.

As an experienced copywriter and team leader, I provide comprehensive marketing and content solutions from strategy and creative briefs, to web content, landing pages, blogs, ebooks, email marketing, newsletters, social media, and scripts for videos, presentations, and speeches. I also prompt engineer using ChapGPT4, Bard, Bing, and Claude.

I have a digital marketing certificate from NYU Tandon School of Engineering, and two other certificates in content marketing and conversion rate optimization. I enjoy creating awareness and value around people, products, services, and information, and taking complex subjects and making them simple, easy to understand, and memorable.

Portfolio

Writing

PlanPlus Online Blog
Time management is a lie

Time management is a lie we need to stop telling ourselves Time management is an illusion. It's not real. Out of all the things we can manage in our life, time isn't one of them. By definition, when we manage something we have control of it, we govern it, we can train it, influence it.

PlanPlus Online Blog
Weekly Planning is Easy as Pie

The ultimate guide to weekly planning and proper pie eating. When you start your weekly planning by placing yourself at the center, your week becomes the story of who you are, not just what you do. Has this happened to you? Week after week it's the same thing...

PlanPlus Online Blog
Do you have Plannerfail?

The battle is real. You want to be organized and dependable, you want to have your to-do list and your calendar and even your notes all in one space and feel like you have more control over it.

KPI Fire
06/27/2022
BHAGs, OKRs, KPIs, or Metrics?

Are you establishing the right objectives and measuring the right results? Knowing the difference between BHAGs, OKRs, KPIs, and Metrics can make a major contribution to your business performance and eventual success. So. Many. Acronyms. It's hard to keep them straight. Are you tracking an OKR... setting a KPI... or what?

KPI Fire Blog
What are the gemba walks you’re avoiding?

There are several types of Gemba walks—but the most essential point is that leaders need to invest quality time at the Gemba or going and seeing the place where the work is being done. Make sure you’re not trying to sidestep these other types of Gemba walks:

KPI Fire Blog
How to Gain Support for Your Improvement Project

Project managers are rarely told that part of their job is to gain the support of others for their process improvement projects. And failure to gain support can easily lead to project failure.

Email Newsletter Writing and Design

PlanPlus Online Newsletter
Weekends are like rainbows.

Do your weekends fly by too fast? Are you hoping to craft a weekend that's memorable, relaxing, and productive? Plan, but don't try to do it all. Think small. Be micro-ambitious. If you have a list of dozens of to-do items, you're setting yourself up for stress and failure.

PlanPlus Online Newsletter
What time blocking is and why you should totally be doing it.

One of the most powerful secret weapons of productivity is time blocking. You might feel that taking time to block out your time feels like one more thing to do. You might think you'd be better off checking something off your growing to-do list instead. But that's the wrong way to look at it.

PlanPlus Online Newsletter
The Ultimate Guide to Weekly Planning and Proper Pie Eating.

Week after week it’s the same thing… You plan, and plan, and plan, and by the end of the week, you feel like you really got nothing done. Nothing that important, anyway. Is planning broken? Yes. And no. Well… probably. How about we sit and discuss planning over a piece of pie?

KPI Fire Newsletter
Are you tracking real savings or fool's gold?

The primary purpose of improvement projects is to create savings. The best way to keep enthusiasm for your improvement program is to demonstrate successes in the form of savings from your projects. The key is to show the value achieved by whatever changes have been made.

KPI Fire Newsletter
Don't skip this first essential step for project success.

If you’re overlooking or underestimating the value of a project charter, you’re not doing yourself any favors. A project charter provides several benefits that will serve your project from beginning to end.

KPI Fire Newsletter
5 Must Do Rituals for a Strategy Execution Culture

Developing a strategic plan is vital to an organization’s success. However, an organization must be able to efficiently execute that strategy to achieve its performance improvement goals.

Video Production

eBook Writing and Design

Explainer Video Script and Storyboard