United States
Provides marketing leadership, strategy and content to help emerging companies in highly regulated industries achieve their revenue and growth goals.
aecfarmer@gmail.com +1 312 618 1511
Aon IP Assets briefing newsletter - June 2022
High growth, intellectual property rich companies looking for financing have a promising new tool with IP backed financing.
Energy insurance and risk management. Aon provides transactional and advisory solutions to our clients' business and risk-related needs. Explore more.
Aon's global construction and infrastructure practice is a leading provider of insurance and risk management solutions for architects, designers and engineers.
Aon is a leading provider of aviation insurance and risk management solutions to the industry. We provide comprehensive coverage for aviation clients worldwide.
Aon provides intellectual property (IP) solutions to help organizations insure, assess and quantify their IP.
Intellectual property (IP) insurance helps companies cover litigation costs related to the enforcement of patents, trademarks, or copyrights and protect policyholders from patent infringement claims.
Short-form content
Developed the go-to-market messaging and content for the 2009 launch of MobileCredit, a first-of-its-kind technology that allows consumers to apply for credit via text messaging.
LONG-FORM CONTENT
Managed the naming process and content development for the launch of VantageScore, a consumer risk score that competes with FICO Scores. The score currently has a market penetration of 7 of the top 10 US financial institutions.
As part of TransUnion's 2015 rebranding, developed the overview presentation for sales to introduce the new TransUnion.
Created marketing materials for the Hong Kong launch of Identity Manager, a suite of solutions that helps financial institutions prevent fraud and reduce risk.
Created whitepaper, using Hong Kong as a case study, to demonstrate the benefits of reporting full-file data, rather than just negative data.
Developed collateral that promotes TransUnion CreditVision, enhanced consumer data that provides deeper insights into credit behavior, to the insurance market.
Materials used to introduce TransUnion to regulators and businesses in China.
Developed whitepaper for the Canadian market to educate financial services providers on the importance of automated decisioning solutions.