United States
Provides marketing leadership, strategy and content to help emerging companies in highly regulated industries achieve their revenue and growth goals.
aecfarmer@gmail.com +1 312 618 1511
LinkedIn carousel as part of a digital campaign for IP Risk.
Article highlighting the growing challenge that businesses face to recognize, preserve and protect the value that intellectual property (IP) brings to their balance sheets.
Article explaining how the focus of patent infringement lawsuits often extends beyond core business operations and expertise.
Article on how the public and private sectors can use insurance to accelerate the innovation and implementation of clean technology.
SEO-optimized capabilities section for Aon's Intellectual Property solutions.
Monthly newsletter, focused on intellectual property as an asset class. Ran for two years, with an average open rate of 29% and click rate 8.4%; influenced 10mil in revenue.
Managed the naming process and content development for the launch of VantageScore, an initiative of the big three credit reporting companies. The score is currently used by 8 of the top 10 US financial institutions.
Developed whitepaper for the Canadian market to educate financial services providers on best practices of using automated decisioning technology.
Created whitepaper, using Hong Kong as a case study, to demonstrate the benefits of reporting full-file data, rather than just negative data.