Abby Hassler

Nonprofit Communications | Previous Director of Creative Strategy

United States

Nonprofit communicator focused on helping win campaigns and grow movements to end harmful fossil fuel practices and further energy solutions that protect our land, air, water, and communities. I also serve as a staff writer for The Appalachian Voice, a regional publication.

Previously, I served as the Director of Creative Strategy at Piper Communications and Executive Producer of Energizing Tennessee. At Piper, I managed a creative team of writers, digital experts, and designers to deliver timely multimedia content for clients and projects. I was also the Executive Producer of Energizing Tennessee, a podcast that explores the latest news and insights about the advanced energy sector.

I spent the early years of my career as a writer and editor in Knoxville and Boston, freelancing for clients in higher education, healthcare, energy, emerging technology, and entertainment. My primary focus now is using multimedia approaches to advance my clients' missions. I love projects in audio, video, and written storytelling mediums.

Please reach out with any questions to: abby.elaine.hassler@gmail.com.

Facebook Icon LinkedIn Icon Instagram Icon
Portfolio
Apple Podcasts
04/11/2023
‎Energizing Tennessee on Apple Podcasts

I serve as the executive producer of Energizing Tennessee, a podcast from the Tennessee Advanced Energy Business Council. The podcast explores the latest news and insights about the advanced energy sector.

Piper Communications
05/03/2021
A diverse career journey shaped me into a strategic storyteller - Piper Communications

I have worn many hats over the years. From working as a Senior Writer at a content marketing agency to pursuing qualitative research as a master's student, my career trajectory hasn't been exactly straightforward. However, one thing that has remained constant over the years has been my passion for crafting a good story.

Knoxville News Sentinel
Transportation electrification can recharge Tennessee's economy | Opinion

Cortney Piper serves as executive director of the Tennessee Advanced Energy Business Council. Tennessee unemployment lingers close to 10% as the COVID-19 pandemic continues to chew through livelihoods across the state. Likewise, millions of Americans are unemployed. The state has an opportunity in this economic downturn, however, to add jobs and make the state a leader in the advanced energy economy for transportation.